THE CHANGING ROLE OF FATHERS

By: McCrindle Those tasked with the important job of parenting Generation Alpha are likely to be those of Generations X and Y. While most Baby Boomers were shaped in households where fewer mums worked outside the home, today the majority of parents are two-income...

FOOD TRENDS BY GENERATION

By: McCrindle Food is a key component of a healthy lifestyle and, positively, 80% of Australians say they prioritise making healthy food choices. The key reasons Australians stop making healthy food choices, however, are the time it takes to prepare it (35%), that...

GENERATION ALPHA AND PHYSICAL WELLBEING

By: McCrindleIn recent years, wellbeing has become a key focus in society. The most well-known aspect of personal wellbeing is physical health, and children have been taught about it for years, with physical education taught in most schools across Australia.Many...

AUSSIES OPEN TO SPIRITUAL CONVERSATIONS

By: Kim Wilkinson New study finds that 4 in 5 Australians, particularly young people, are open to talking about spiritual topics, including views that are different from their own. Younger generations are the most open to having a conversation about spirituality. The...