THE CHANGING ROLE OF FATHERS

By: McCrindle Those tasked with the important job of parenting Generation Alpha are likely to be those of Generations X and Y. While most Baby Boomers were shaped in households where fewer mums worked outside the home, today the majority of parents are two-income...

FOOD TRENDS BY GENERATION

By: McCrindle Food is a key component of a healthy lifestyle and, positively, 80% of Australians say they prioritise making healthy food choices. The key reasons Australians stop making healthy food choices, however, are the time it takes to prepare it (35%), that...

GENERATION ALPHA AND PHYSICAL WELLBEING

By: McCrindleIn recent years, wellbeing has become a key focus in society. The most well-known aspect of personal wellbeing is physical health, and children have been taught about it for years, with physical education taught in most schools across Australia.Many...